Free Playbooks

Playbooks for the people actually building.

Short, free guides on what works when you're building from zero — written from the trenches, not from theory.

Hiring Playbook

The 3-step hiring framework I built after losing 2 months and real money to a team that never delivered.

Solution Playbook

A 5-step framework that turns "we keep doing this by hand" into a system the software runs for you.

Feature Playbook

How to plan a new feature so it ships on time, in scope, and the team actually understands what it does.

Ship Playbook

The 5-stage pipeline I run for every feature so it actually reaches users — not just the staging branch.